Amazon
Amazon gives itself sweeping rights over your data and content, including a permanent license to anything you post, the ability to use your personal information to train AI models, and the power to change its terms or privacy policy at any time so that changes apply to all your existing data. Physical store visits add another layer of surveillance through cameras and sensors that collect biometric information, and Amazon can share your data with authorities or third parties based largely on its own judgment. If you work as an influencer, the terms are especially one-sided: you give up jury trials and court access in favor of private arbitration, hand Amazon permanent rights to your name and likeness, must personally cover Amazon's legal costs if disputes arise, and are permanently barred from discussing your deal terms. While Amazon states it does not sell personal data and promises not to weaken past privacy protections without consent, the overall framework is heavily weighted in Amazon's favor and offers users very limited recourse.
Last analyzed
Heads up: this analysis is AI-generated, can be incomplete or wrong, and is not legal advice. Use it as a starting point and read the original document before you agree — see our Terms.
Clause-by-clause breakdown
Every clause we flagged in Amazon's agreement, with what it means for you.
You waive your right to a jury trial.
“You and we agree that any severed claim or demand for relief, any request for public injunctive relief, and any dispute about whether you or we complied with the pre-arbitration dispute resolution procedure may be brought only in state or federal court in King County, Washington, where you and we consent to personal jurisdiction and venue and waive any right to a jury trial. Arbitration Process and Procedure. If you and we do not reach a resolution within 60 days from receiving a notice of dispute or after completing a timely requested settlement conference, whichever is later, then you or we may initiate binding arbitration. Arbitration shall: (i) be administered by JAMS pursuant to the JAMS Streamlined Arbitration Rules & Procedures; (ii) be conducted by a single arbitrator; and (iii) take place virtually, in the county where you reside, or in any other location mutually agreed upon.”
Quoted verbatim from the agreement What this means: If you have a dispute with Amazon, you must take it to courts in King County, Washington — even if you live elsewhere. Both you and Amazon also give up the right to a jury trial, meaning a judge alone decides the outcome. This significantly limits your ability to seek justice locally and removes a fundamental legal protection.
What you can do: If you have a serious dispute, consult a consumer rights attorney in your state — some consumer protection laws may override this clause depending on where you live.
Influencer disputes must go to private arbitration, not court.
“Any dispute or Claim relating in any way to this ITC (including any Agreement) will be resolved by binding arbitration, rather than in court. The Federal Arbitration Act, federal arbitration law, and Washington State Law apply to the ITC and any Agreement. There is no judge or jury in arbitration, and court review of an arbitration award is limited.”
Quoted verbatim from the agreement What this means: Influencers who sign up with Amazon's program must resolve all disputes through private arbitration rather than in court. There is no mention of a class-action waiver opt-out window in the provided text. This means influencers cannot sue Amazon in court or join a class action, and the arbitration award can barely be reviewed by any court.
What you can do: Before signing an influencer agreement, consult a lawyer about your rights. Check whether the full agreement includes an opt-out window for arbitration.
Amazon can change its terms at any time without your consent.
“We reserve the right to make changes to our site, policies, Service Terms, and these Conditions of Use at any time. UPDATES. We may amend the ITC at any time by posting the updated ITC with or without notice to You. Accordingly, You should refer back to this ITC from time to time to ensure You remain aware of the current terms and conditions. Your continued engagement with Amazon as an Influencer after any ITC update constitutes Your acceptance of the amended terms.”
Quoted verbatim from the agreement What this means: Amazon can change any of its terms at any time without requiring your explicit agreement. There is no requirement to notify you before changes take effect. Continuing to use Amazon after a change is made means you've accepted the new terms, even if you weren't aware of them.
What you can do: Periodically check Amazon's Conditions of Use page for updates. If you disagree with a change, stop using the service — though this is rarely practical given Amazon's reach.
Continuing influencer work means accepting any new terms silently.
“We may amend the ITC at any time by posting the updated ITC with or without notice to You. Accordingly, You should refer back to this ITC from time to time to ensure You remain aware of the current terms and conditions. Your continued engagement with Amazon as an Influencer after any ITC update constitutes Your acceptance of the amended terms.”
Quoted verbatim from the agreement What this means: Amazon can update the Influencer Terms & Conditions without even notifying influencers. Simply continuing to work with Amazon after an update counts as accepting the new terms. This means influencers could unknowingly agree to significantly changed obligations.
What you can do: Set a reminder to regularly check the Influencer T&C page, especially before starting new campaigns.
Your personal data is used to train Amazon's AI models.
“Provide, troubleshoot, and improve Amazon Services. We use your personal information to provide functionality, analyze performance, fix errors, and improve the usability and effectiveness of the Amazon Services. In so doing, we use machine learning and artificial intelligence to support and enhance the customer experience across our products and services. This includes using data to develop or deploy our generative AI models and services.”
Quoted verbatim from the agreement What this means: Amazon explicitly states it uses your personal data — including your shopping history, interactions, and other information — to train and deploy its generative AI models. There is no opt-out described for this specific use. This means your data contributes to building Amazon's AI products.
What you can do: Review Amazon's Generative AI Development Disclosure linked in the Privacy Notice for more detail. Check your privacy settings under 'Your Ads Privacy Choices' to limit some data uses, though AI training opt-out may not be available.
Amazon gets a permanent, irrevocable license to all your posted content.
“If you do post content or submit material, and unless we indicate otherwise, you grant Amazon a nonexclusive, royalty-free, perpetual, irrevocable, and fully sublicensable right to use, reproduce, modify, adapt, publish, perform, translate, create derivative works from, distribute, and display such content throughout the world in any media.”
Quoted verbatim from the agreement What this means: Any review, photo, or other content you post on Amazon is licensed to them forever, for free, and they can use it in any way they want anywhere in the world. They can modify it, sublicense it to others, and use it in any media. You cannot revoke this license once granted.
What you can do: Be mindful of what personal information or creative content you include in reviews or posts, as Amazon retains a permanent, irrevocable right to use it.
Amazon gets permanent rights to your name and likeness as an influencer.
“You grant Amazon the exclusive, irrevocable, worldwide, fully paid-up, royalty-free, and perpetual license and unrestricted right to share, use, copy, process, adapt, translate, display, perform, reproduce, republish, distribute, and modify (so long as such modification does not materially change the Content's meaning) the Content and Your name, photograph or likeness, in any manner. Amazon may sublicense or assign any of the foregoing rights to any third parties that Amazon designates or engages for any purpose.”
Quoted verbatim from the agreement What this means: Influencers grant Amazon an exclusive, permanent, royalty-free right to use their name, photo, and likeness in any way, and Amazon can pass these rights to any third party it chooses. This is broader than a typical content license — it covers your personal identity and image, not just the content you create.
What you can do: Carefully review this clause before signing any influencer agreement, and consider negotiating limits on how your name and likeness can be used or sublicensed.
Amazon's privacy policy can change and applies to all your existing data.
“Conditions of Use, Notices, and Revisions If you choose to use Amazon Services, your use and any dispute over privacy is subject to this Notice and our Conditions of Use, including limitations on damages, resolution of disputes, and application of the law of the state of Washington. Our business changes constantly, and our Privacy Notice will change also. You should check our websites frequently to see recent changes. Unless stated otherwise, our current Privacy Notice applies to all information that we have about you and your account.”
Quoted verbatim from the agreement What this means: Amazon's privacy policy is subject to change at any time, and the current version applies retroactively to all information Amazon already holds about you. Users are expected to check the website for changes rather than being proactively notified, meaning your data could be used in new ways without your active consent.
What you can do: Periodically review Amazon's Privacy Notice for changes. If a material change is made, Amazon states it will seek consent before applying it to previously collected data — but this protection only applies to 'materially less protective' changes.
Children's personal data is kept indefinitely with no clear time limit.
“To enable children to use Amazon Services, we keep Child Personal Information for as long as it is required in order to fulfill the relevant purposes described in this disclosure and our Privacy Notice, as permitted or as may be required by law, or as otherwise communicated to you.”
Quoted verbatim from the agreement What this means: Amazon retains children's personal information — including name, voice recordings, photos, and location — for an unspecified duration tied to vague 'relevant purposes.' There is no defined maximum retention period, which means this sensitive data could be held indefinitely.
What you can do: Visit the 'Manage Parental Consent' page to review and request deletion of your child's personal information. Be aware that deleting data may disable certain services for your child.
Amazon's liability to influencers is capped at 12 months of pay.
“In no event with (a) Amazon be liable for any loss of data, loss of profits, cost of cover or other special, incidental, consequential, indirect, punitive, exemplary or reliance damages arising from or in connection with this ITC or any Agreement, however caused and regardless of theory or liability; and (b) Amazon's liability for direct damages in connection with any Agreement exceed the amount of Compensation Amazon paid to You under the applicable Agreement for the twelve-month period preceding the claim.”
Quoted verbatim from the agreement What this means: For influencers, Amazon's maximum liability is capped at the amount it paid you in the past 12 months. Amazon also excludes all liability for lost data, lost profits, and consequential damages entirely. This means if Amazon's actions cause you significant harm, your financial recovery is severely limited.
What you can do: Understand that your financial recourse against Amazon as an influencer is strictly capped. Factor this into your risk assessment before entering into influencer agreements.
Your data is transferred as an asset if Amazon is sold.
“Business Transfers: As we continue to develop our business, we might sell or buy other businesses or services. In such transactions, customer information generally is one of the transferred business assets but remains subject to the promises made in any pre-existing Privacy Notice (unless, of course, the customer consents otherwise). Also, in the unlikely event that Amazon.com, Inc. or substantially all of its assets are acquired, customer information will of course be one of the transferred assets.”
Quoted verbatim from the agreement What this means: If Amazon is sold or acquires another company, your personal data is treated as a business asset and transferred to the new owner. While the policy says data remains subject to prior privacy promises, the new owner could update those terms going forward. You have no right to prevent this transfer.
What you can do: There is no direct action you can take to prevent data transfer in a business sale. Deleting your account before any such event would be the only way to remove your data.
Amazon can share your data whenever it deems it appropriate.
“Protection of Amazon and Others: We release account and other personal information when we believe release is appropriate to comply with the law; enforce or apply our Conditions of Use and other agreements; or protect the rights, property, or safety of Amazon, our users, or others. This includes exchanging information with other companies and organizations for fraud protection and credit risk reduction.”
Quoted verbatim from the agreement What this means: Amazon can share your personal information with third parties — including other companies — whenever it believes it's appropriate to protect its own interests, enforce its terms, or for fraud prevention. The standard is Amazon's own belief, not a legal requirement or court order. This is a broad, self-defined disclosure trigger.
What you can do: Be aware that Amazon may share your data with outside organizations based on its own judgment. There is no opt-out for this type of sharing described in the policy.
Amazon's physical stores collect biometric data via cameras and sensors.
“Our physical stores may use cameras, computer vision, sensors, and other technology to gather information about your activity in the store, such as the products and services you interact with. Provide voice, image and camera services. When you use our voice, image and camera services, we use your voice input, images, videos, and other personal information to respond to your requests, provide the requested service to you, and improve our services.”
Quoted verbatim from the agreement What this means: Amazon collects biometric-adjacent data in physical stores (via cameras and computer vision) and through voice/image services like Alexa. This data is used to improve services, which as noted elsewhere includes AI model development. The scope of this collection is broad and not limited to completing a transaction.
What you can do: Review Alexa and Echo device privacy settings to limit voice data retention. Be aware that visiting Amazon physical stores (like Amazon Go/Fresh) involves passive data collection you cannot opt out of while in the store.
Amazon disclaims liability for nearly all damages you might suffer.
“TO THE FULL EXTENT PERMISSIBLE BY LAW, AMAZON WILL NOT BE LIABLE FOR ANY DAMAGES OF ANY KIND ARISING FROM THE USE OF ANY AMAZON SERVICE, OR FROM ANY INFORMATION, CONTENT, MATERIALS, PRODUCTS (INCLUDING SOFTWARE) OR OTHER SERVICES INCLUDED ON OR OTHERWISE MADE AVAILABLE TO YOU THROUGH ANY AMAZON SERVICE, INCLUDING, BUT NOT LIMITED TO DIRECT, INDIRECT, INCIDENTAL, PUNITIVE, AND CONSEQUENTIAL DAMAGES, UNLESS OTHERWISE SPECIFIED IN WRITING.”
Quoted verbatim from the agreement What this means: Amazon disclaims liability for virtually all types of damages — including direct, indirect, and consequential damages — arising from your use of its services. This means if Amazon's platform causes you financial harm, data loss, or other injury, you likely cannot recover damages. The only exception is if Amazon has specified otherwise in writing.
What you can do: Understand that your legal recourse against Amazon for service failures is severely limited. Some jurisdictions (like the EU or certain US states) may not allow such broad liability exclusions, which could give you additional rights.
You can't use Amazon's AI outputs to train AI, but Amazon uses your data.
“You will not, and will not allow any third party to, use AI-generated content from the Amazon Services to, directly or indirectly, develop or improve large language or multimodal models, machine learning models or related technology.”
Quoted verbatim from the agreement What this means: Amazon prohibits you from using any AI-generated content from its services to train or improve AI models. This is a one-sided restriction — Amazon itself uses your data to train its own AI (as stated in the Privacy Policy), but you cannot use Amazon's AI outputs for similar purposes.
What you can do: Be aware of this restriction if you use Amazon's generative AI tools for any AI development work. Violating this could result in account termination.
Influencers cannot disclose their Amazon deal terms, ever.
“CONFIDENTIALITY. The contents of this ITC and all Agreements are Amazon's confidential information, and You will not disclose the contents of the ITC or Agreements without Amazon's prior written consent; except, You may disclose the contents of the Agreements to Your business representatives and as legally required. These confidentiality obligations survive the expiration or termination of any Agreements between the parties.”
Quoted verbatim from the agreement What this means: Influencers are permanently barred from publicly discussing the terms of their agreements with Amazon, even after the relationship ends. This prevents influencers from warning others about unfavorable terms or publicly discussing their compensation. The obligation survives termination indefinitely.
What you can do: Be aware that signing an influencer agreement means you cannot publicly discuss its terms. Consult a lawyer if you believe you need to disclose something for legal or safety reasons.
Amazon collects biometric, precise location, and voice recording data.
“biometric information, such as a numerical representation of your facial characteristics to identify you on Echo devices with a camera if you choose to enroll in visual ID; geolocation data, such as the location of your device or computer, which may in some cases constitute precise geolocation information; audio or visual information, such as voice recordings when you speak to Alexa, or images and videos collected or stored in connection with Amazon Services;”
Quoted verbatim from the agreement What this means: Amazon collects highly sensitive categories of data including biometric facial recognition data, precise geolocation, and voice recordings. This data is collected through devices like Echo and Alexa and is subject to the same broad data-use policies as all other personal information.
What you can do: Avoid enrolling in Visual ID if you are concerned about biometric data. Review Alexa privacy settings to manage voice recording retention, and check location permissions on your Amazon devices.
Amazon can share your data with authorities based on its own judgment.
“We release account and other personal information when we believe release is appropriate to comply with the law; enforce or apply our Conditions of Use and other agreements; or protect the rights, property, or safety of Amazon, our users, or others. This includes exchanging information with other companies and organizations for fraud protection and credit risk reduction.”
Quoted verbatim from the agreement What this means: Amazon can share your personal information with law enforcement or other organizations whenever it believes it is 'appropriate' — not just when legally required. The phrase 'protect the rights, property, or safety of Amazon' is broad and could justify disclosure in many situations beyond clear legal obligations.
What you can do: There is no opt-out for this type of sharing. Be aware that Amazon may disclose your data to third parties or authorities based on its own judgment, not just a court order.
Influencers must personally pay to defend Amazon against related legal claims.
“You will defend, indemnify, and hold harmless Amazon and its Affiliates, and their respective directors, officers, employees, representatives, licensees, distributors, contractors, agents, successors, and assigns from and against any Claim, to the extent such Claim is based on any actual or alleged breach of any term of this Agreement by You.”
Quoted verbatim from the agreement What this means: As an influencer, you are personally responsible for defending Amazon and all its affiliates against any legal claims arising from your alleged breach of the agreement. This could expose you to significant legal costs even if the claim is ultimately unfounded.
What you can do: Ensure you fully understand all obligations in the agreement before signing. Consider consulting a lawyer, as this indemnity clause could result in substantial personal legal liability.
Your right to delete personal data depends on where you live.
“You can access your information, including your name, address, payment options, profile information, Prime membership, household settings, and purchase history in the "Your Account" section of the website. In addition, to the extent required by applicable law, you may have the right to request access to or delete your personal information. If you wish to do any of these things, you may go to Data Privacy Queries.”
Quoted verbatim from the agreement What this means: Amazon provides a self-service account section where you can view key personal data. However, the right to delete your personal information is qualified by 'to the extent required by applicable law,' meaning deletion rights depend on where you live and are not universally guaranteed.
What you can do: Use the 'Data Privacy Queries' page to request access to or deletion of your personal information. If you are in a US state with a privacy law (like California) or the EU, you have stronger deletion rights.
Amazon promises not to weaken past data protections without your consent.
“We stand behind the promises we make, however, and will never materially change our policies and practices to make them less protective of customer information collected in the past without the consent of affected customers.”
Quoted verbatim from the agreement What this means: Amazon explicitly commits not to retroactively weaken privacy protections for data already collected without getting your consent first. This is a meaningful user protection that goes beyond what most services promise. It applies specifically to the Consumer Health Data Privacy Disclosure.
Amazon explicitly states it does not sell your personal data.
“Amazon does not sell our customers' personal information, including Consumer Health Data, to others.”
Quoted verbatim from the agreement What this means: Amazon explicitly states it does not sell personal information, including sensitive consumer health data, to third parties. This is a meaningful commitment that distinguishes Amazon from data brokers and many ad-tech companies. Note that 'selling' has a specific legal definition and data sharing for advertising purposes (described elsewhere) is separate.
Amazon does not show interest-based ads to children on child profiles.
“We will not serve interest-based ads to your child when they are using an Amazon child profile.”
Quoted verbatim from the agreement What this means: Amazon explicitly commits to not showing interest-based or behavioral ads to children when they are using a child profile. This is a meaningful protection that goes beyond what many services offer.
Frequently asked questions
Is Amazon's Terms & Conditions agreement fair?
- BeforeYouClick grades Amazon E on an A–E scale, where A is the fairest. Its agreement contains 10 critical clauses, 10 warnings and 3 good practices.
What are the biggest problems with Amazon's terms?
- The most serious clauses we flagged are: Jury Trial Waived, Washington Courts Only, Influencers Forced Into Binding Arbitration and Terms Can Change Without Your Consent.
How long does it take to read Amazon's terms?
- Amazon's agreement takes about 42 minutes to read in full, across 23 clauses we reviewed. The summary on this page covers the same ground in under a minute.
When was Amazon's agreement last analyzed?
- We last read Amazon's Terms & Conditions on July 3, 2026. Companies change their terms without notice, so check the original document for the current version.
Is this analysis legal advice?
- No. This analysis is AI-generated, can be incomplete or wrong, and is not legal advice. Use it as a starting point and read the original agreement before you agree to it.
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